Schwan’s expands presence in pizza market
MARSHALL — Schwan’s Company has added to its assortment of frozen-food offerings.
Schwan’s announced Monday that it has acquired Better Baked Foods of North East, Pa., and Drayton Foods of Fargo, N.D., both subsidiaries of NE Foods Inc.
The acquisition represents the second in as many months for Schwan’s as it works to increase its capabilities in the U.S. pizza market, a news release said.
The company announced in June the acquisition of MaMa Rosa’s Pizza, based in Sidney, Ohio.
“We are focused on adding to our capabilities and growing our share of the U.S. pizza markets,” said Schwan’s CEO Dimitrios Smyrnios in a statement. “We are extremely happy to add Better Baked Foods and Drayton Foods to our family of businesses as both are highly regarded for providing quality foods to their retail, food-service and home-delivery customers nationwide.”
Better Baked Foods make pizza, French bread pizza and sandwich items for private-label customers and food-service venues and offers brands such as Better Baked Classic, Daybreak Classics, Papa Presto, Zap-A-Snack and Odyssey foods in retail stores.
Drayton Foods makes pizza crusts, dough balls, breadsticks and dinner rolls for its food-industry customers and offers its Two Sicily’s brand in retail stores.
“The addition of Better Baked, Drayton and MaMa Rosa’s to Schwan’s will deepen our collaborations with strategic food-service and retail customers on innovating and growing the pizza category and meeting consumer demand,” Smyrnios said in the statement.



