Area residents line up for Aldi
New grocery store in Marshall has grand opening
MARSHALL — They were up pretty early in the morning, all in search of a good deal.
By 8 a.m., the line of shoppers gathered outside the new Aldi store in Marshall stretched all the way down the length of the building — well past the “line starts here” sign set up by employees.
“It’s Black Friday, Aldi style,” one customer joked.
After a summer of construction, Aldi officially opened its Marshall supermarket location on Thursday morning. The store celebrated with a ribbon-cutting ceremony, giveaways of gift cards and reusable shopping bags, and a chance for customers to enter a sweepstakes drawing for a year’s supply of produce.
“We’re really excited to be here in Marshall,” said Lydia Kennedy, district manager for Aldi. Preparations for opening the store started back in July, she said. Construction at the store site, located at the corner of Boyer Drive and U.S. Highway 59, began in late May. A former warehouse was torn down to make room for Aldi.
Some customers at the grand opening said they had shopped at Aldi before in other locations, like Alexandria or Sioux Falls. Others said they were curious about the new store, or were interested in the gift cards being given out to the first 100 customers.
“This is my first time in Aldi,” said Evelyn Henderson, one of the shoppers browsing at the grand opening.
Diane Cady, Patty Cole and Laurel Johnson said they were the first people in the parking lot on Thursday, around 6:30 in the morning. They stayed warm in the car until closer to the grand opening, they said, but they still managed to get spots toward the very front of the line.
“We’re store openers,” Cole said. The trio said they had been early customers at grand openings for other businesses in Marshall, like when Caribou Coffee opened.
Aldi will offer a different shopping experience in Marshall, Kennedy said. She said the chain puts a focus on giving its customers the best value. Part of the way that value is passed on is through simplified shopping, with a 25-cent grocery cart rental and customers being asked to bag their own groceries. Kennedy said the Marshall Aldi will have a staff of 12 to 14 people on site.
In their announcement of the grand opening, Aldi said the Marshall location has a new store layout, with additional refrigeration space for fresh products. The store will be open daily from 9 a.m. to 8 p.m.
Aldi spokespeople said the opening of the Marshall location was part of a $3.4 billion push to expand to 2,500 stores nationwide by the end of 2022. There are currently more than 50 Aldi locations in Minnesota alone, including stores in Willmar, Hutchinson and New Ulm.