Photo by Mike Lamb Natalie Pederson, left, Danielle Olson, center, and Erin Heuberger are known for their entertaining social media videos.

Maybe you have already seen them — that is if you follow Borch’s on social media.

The first video shows three young women wearing sunglasses performing some kind of dance routine in front a display of clothing inside the store.

The woman in the middle has a leg wrapped around the legs of other two. During the 15-second video they turn their heads and look at each other. Look down. Weave back and forth. And upbeat music is playing the whole time.

The title on the video: “Do you get along with your coworkers?”

How about the video made with the song “Unwritten” by Natasha Bedingfield. One of them stands in the center in front of the service counter pretending to hold a mic and singing, while the other holds both ends of a clothing box, flapping them together. And the other person walks past holding a broom upward and moving a roll of toilet paper up down the handle like playing a trombone.

“What do you do in retail during a blizzard? Dance, laugh and have fun with your coworkers, obviously!” is title of the video.

And how about the one that every wife can relate to when it comes to shopping without the husband.

The person behind the counter is pointing a hand-held scanner to the price tag held by a shopper. But the shopper lowers the price tag down, down almost to the floor as the person with the scanner tries to follow it.

The title of that one: “When my husband said I need to lower my spending.”

The main actors behind these videos:

Borch’s staffers Danielle Olson, Natalie Pederson and Erin Heuberger are the culprits. And they are having fun making videos that are getting a lot of attention.

I noticed them popping up on my Facebook feed and I was entertained.

“That one blew up on Instagram,” Olson said of the first video.

“And we’re like OK,” she said. “I think it was just a random collective effort. Like OK, let’s just do something to be fun, funny, and we just kept going because people loved it.”

As they made more videos, they got more people involved, such as other staffers, customers and even the UPS driver.

In one of the videos, some guy named Mike is standing in front of clothes racks with his arms folded. All of sudden Olson, Pederson and Heuberger pop out from behind him dancing to some rap music.

I made a visit to the store and asked the three of them how fast do these videos come together? Do you practice the routines?

“We did a few practice runs. I would say, like our first one didn’t really take that many times because we just … I feel like we just kind of have a carefree attitude, where we’re like, ‘ahh, good enough.’ And we had no idea what would come of it,” Heuberger said.

“Most of the ideas actually, probably, all the ideas come from things we see, whether we’re just like scrolling on Instagram or Facebook, or TikTok. We’ll send them in our group chat that we have and then one day we’re all working. We’re like, oh, we should do that. And we just get things together and we do it,” she said. “And we try not to copy, copy them. We try to put like our own little spin on them, but some of them really require us to spin on it.”

The response from the community has surprised the three coworkers a little bit. People have come into the store and comment on the videos and how much fun they are to watch.

“People are like, ‘Oh my gosh, we’ve seen your videos. They’re so great,'” Olson said.

And some people come and request to keep them in mind if positions open up at the store.

And how does ownership feel about the videos?

“I think they hear the response that we are receiving,” Olson said. “They love that we’re having fun. They have been involved in a couple of them. They know that it’s important to the connection of the community. And that’s, I feel like a big goal of it. Just to connect with them (community).”

They definitely made that connection with me.