Associated Press

SAN DIEGO — Beleaguered business owners and families separated by COVID-19 restrictions rejoiced Wednesday after the U.S. said it will reopen its land borders to nonessential travel next month, ending a 19-month freeze.

Travel across land borders from Canada and Mexico has been largely restricted to workers whose jobs are deemed essential. New rules will allow fully vaccinated foreign nationals to enter the U.S. regardless of the reason starting in early November, when a similar easing of restrictions is set for air travel. By mid-January, even essential travelers seeking to enter the U.S., such as truck drivers, will need to be fully vaccinated.

Shopping malls and big box retailers in U.S. border towns whose parking spaces had been filled by cars with Mexican license plates were hit hard by travel restrictions.

San Diego Mayor Todd Gloria said the economic impact was hard to quantify but can be seen in the sparse presence of shoppers at a high-end outlet mall on the city’s border with Tijuana, Mexico. The decision comes at a critical time ahead of the holiday shopping season.

In Nogales, Arizona, travel restrictions forced about 40 retail businesses to close on the main strip in the city of 20,000 people, said Jessy Fontes, board member of the Nogales-Santa Cruz County Chamber of Commerce and owner of Mariposa Liquidation Store, which sells household appliances. His sales fell 60%, and he considered closing but instead cut his staff from seven to two.

In Del Rio, Texas, Mexican visitors account for about 65% of retail sales, said Blanca Larson, executive director of the chamber of commerce and visitors bureau in the city of 35,000 people.

“Along the border, we’re like more of one community than two different communities,” she said.

The ban has also had enormous social and cultural impact, preventing family gatherings when relatives live on different sides of the border. Community events have stalled even as cities away from U.S. borders have inched toward normalcy.

In Sault Ste. Marie, Michigan, where hockey and ice skating are ingrained, the Soo Eagles haven’t had a home game against a Canadian opponent in 20 months. The players, 17 to 20 years old, have been traveling to Canada since border restrictions were lifted there two months ago. Now the U.S. team can host.

“I almost fell over when I read it,” said Ron Lavin, co-owner of the Eagles. “It’s been a long frustrating journey for people on a lot of fronts far more serious than hockey, but we’re just really pleased. It’s great for the city.”

Fully vaccinated U.S. citizens and permanent residents have been allowed into Canada since August, provided they have waited at least two weeks since getting their second vaccine dose and can show proof of a recent negative COVID-19 test. Mexico has not enforced COVID-19 entry procedures for land travelers.