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A new look on Main

Gambler owner says new lighted signs will give Marshall business a more eye-catching appearance

Photo by Mike Lamb Workers installed new sign lettering at The Gambler on Main Street on Friday morning. When completed, the new sign will be over 24 feet wide, with LED lighting, said Brian Kor of AP Design.

MARSHALL — There was a sign crew at work on Main Street on Friday morning, but it didn’t signal a new business moving in. Instead, crew members were putting new, bright red letters on the facade of the Gambler building.

“We’re putting up new signs on the front and the back,” said Tom Pearcy, owner of the Gambler bar and grill in Marshall. “Lighted signs. Kind of update a little bit.”

Pearcy said the idea to put new signs on the building was something that he had been thinking about for a few years. The original sign for the Gambler dated back to 1982, Pearcy said.

“It needed to be done,” Pearcy said. “It’s been up there for awhile.”

“Tom wanted a new logo this year. So we designed a new logo for him. Then we used the fonts that came out of that logo to design this,” said Brian Kor of AP Design. Kor said the new Gambler sign is over 24 feet wide and 37 inches tall.

“It’s a pretty good size,” Kor said. The new letters were designed to fit in place of the old ones. “It’s all LED backlit. When we get it all powered up, it’s going to be pretty nice.”

Pearcy said he didn’t know if the sign would be lit right away. The crew was working to get the new signs in place before an expected winter storm came through.

“It makes a difference, as far as the look of the building,” Pearcy said. He hoped the new signs would stand out a little more, and maybe catch customers’ eyes. The red lettering could also help with that.

“It took us a little bit to figure out what color to go with,” he said. “Looked for something that would kind of stand out. I think it will look alright.”

Pearcy said he hopes to do some more updates to the Gambler’s facade in the future, like adding larger windows.

Kor said AP Design has put up some large signs in Marshall in the past. One of the biggest was the sign for the Red Baron Arena and Expo. The company has also created signs and awnings for other downtown businesses, he said.

— Mike Lamb contributed to this story

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