Marshall Schools get a look of its own
School district rolls out new brand, logos this month
MARSHALL — Marshall Public Schools didn’t have the only tigers in Minnesota. And that wasn’t just a case of multiple school districts just having the same animal for a mascot, district staff members said Thursday. The same tiger logo that Marshall schools used for years, on everything from gym floor logos to the school website, is a piece of clip art also used by other districts.
But starting this month, Marshall Public Schools will be shifting to a more unique look. School district staff members met with vendors and community partners this week to share the results of new branding efforts for the district.
The new brand includes a logo with a tiger mascot and lettering that are “unique to Marshall,” said Activities Director Bruce Remme. The new logo will be used both by the district and by school activities.
“This is an exciting time for the district,” said Tricia Stelter, executive assistant for MPS. Stelter and Remme led a short presentation on the new branding Thursday for some of the district’s vendors and community partners.
The process of developing the new school logos started about a year ago, Stelter and MPS Director of Business Services Dion Caron said. The branding package was included, at no cost to the school district, as part of a proposal from BSN Sports for Marshall athletic team uniforms, Caron said. After the Marshall School Board accepted BSN Sports’ proposal, a committee was formed to work on school branding.
The school board approved the final branding package this spring at its May 6 meeting.
Besides giving Marshall a distinct look, the new branding will also be unified and consistent across different school programs, Caron said. That consistency is something that other school districts have used for all their activities and athletic programs, he said.
Marshall Public Schools began the rollout of its new branding, which includes new logos and a newly designed tiger mascot, on July 1. It will take some time to completely switch over to the new logos, but for now,
“We’re really working to update the ones that are most visible,” Stelter said.