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It’s more than meeting a goal, it’s about making an impact

November 1, 2012
By Ruth Ascher - United Way of SW?Minnesota Executive Director , Marshall Independent

When people ask us how things are going at United Way of Southwest Minnesota, they are often interested in how we are coming at meeting our annual fund-raising campaign goal. "How red is the United Way thermometer?"

While we do set an ambitious campaign goal each year, we are more interested in telling the story of the impact we're having on the community. While we need to reach a financial goal in order to have the funds to do the work, it is the work we do with the funds that is the most important thing.

United Way of Southwest Minnesota works to advance the common good through community initiatives and partnerships focused on education, income and health. We do that by recruiting people and organizations that bring together the passion, expertise and resources to get things done. Things like providing food, shelter, clothing, mentoring, school supplies; improving financial stability, education, literacy, improving safety and much more. This is totally for the benefit of people who live and work in Lincoln, Lyon, Murray, Yellow Medicine and western Redwood Counties of Minnesota.

Like all investors, our donors want to be sure that they are getting a good return on their philanthropic investment. We can assure them they are. Annually local volunteers carefully review agencies' programs for proposed impact; they review financial and governance information and make sure the funds will be used wisely. All these measures ensure that the funds invested on our donors' behalf are making the greatest impact possible right here in this area.

Like any investment manager, we aim to be transparent and provide information on the impact those funds make the community's "Return on Investment."

There is a great deal of information about the local work of our organization, photos of programs in action and other resources on our webpage. Take a look or call our office, 507-929-2273, to learn more.

The United Way of Southwest Minnesota annual fund-raising campaign is underway. Our ambitious goal is $525,000. We strive to meet and hopefully exceed that goal. And, because we know you want to know, there is good progress toward that at this time.

But it's more than just meeting that goal; it's about how those funds will enable us to meet community needs and to have an impact in lives of local people.

We invite you to join us in meeting that need. For more information or to make a donation:



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