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Advertising health care: a history lesson

June 8, 2013
By C. Paul Martin, M.D. , Marshall Independent

Misdirected and deceptive advertising is rampant in American culture and its media. The United States is only one of two major countries in the world which allows medical advertising, and we both gain and suffer for it. Recently, I encountered an amusing but valuable story about medical chicanery exemplified by a 19th century water cooler salesman as related by author Jeff Kacirk.



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