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Feeling fit in Clarkfield

Couple opens 24-hour fitness business

August 30, 2010
By Phillip Bock

CLARKFIELD -Since moving to town a little more than two years ago Adam and Krista Isaacs wasted no time in getting involved with the community. Adam joined the local Civic and Commerce committee and the local Economic Development Authority, while Krista served on the Clarkfield Foundation grant committee.

The couple also knocked around the idea of starting a business. With an infant child and two full time jobs - Adam at Land O' Lakes and Krista a fourth-grade teacher - the two knew their business would have to be something that would not require them to be on-site at all times.

"If we were going to do something it was something where we wouldn't have to be around all day," Adam Isaacs said. "We looked at the town and said, 'if we were to put something in, what would benefit the town most?'"

Article Photos

Photo by Phillip Bock

Adam Isaacs, along with his wife, Krista, has opened Clarkfield I-Fit in downtown Clarkfield to help encourage public health in the community. Customers can get a full-body workout — from cardio to weight training — at the new exercise business.

Their solution was to open a 24-hour fitness facility in the heart of Clarkfield called I-Fit.

After months of planning, the new business, located downtown in the old ice rink facility, has brand new state-of-the-art equipment and is now accepting new members.

Adam said he looked at several buildings during the planning process but decided on the former ice rink building because of its location downtown; also, the size was perfect for what he had envisioned for I-Fit.

The cardio side of the gym offers a variety of treadmills, elliptical, and stationary bikes while the weight training side houses six combination weight machines and a full dumbbell set.

"People can get a full-body workout," Isaacs said.

Both Adam and Krista bring their own set of skills to the business. Krista, with a degree in nutrition, is able to offer nutrition counseling to members. Adam, with experience in weightlifting and sports, is available to help new members develop a workout routine. The hope, Adam said, is community members continue to improve their health as a result of the new facility.

"They can see a benefit in it and feel better about themselves," Adam Isaacs said. "That's the goal of project."

Pricing is competitive for the industry with a standard single-person, one-year membership costing about $29.99 a month. Discounted membership deals are also available to seniors, students, couples, families, and military personnel.

The couple has also been working with insurance companies and I-Fit has received certification that will allow individuals to use their insurance companies, such as Blue Cross Blue Shield, to get a break on their membership fees. According to Isaacs, insurance companies generally reimburse about $20 a month.

"Every insurance company is different," Isaacs said. "To qualify for Blue Cross Blue Shield people have to be in the facility 12 times a month."

Looking to the future Adam said the couple will continue to encourage public health in the community. During the fall the two are working out details and are planning to hold contests to encourage exercise and friendly competition among members.

"We're looking at doing like a biggest loser competition," Isaacs said. "It could be some incentive for people to drop some weight."

For more information or to sign up for a membership, the Isaacs can be reached at 320-669-1813.



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