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It's Veterans Day — see you at Macy's

November 11, 2009 - Per Peterson
Way to go Macy's. Way to try to capitalize on one this nation's most important and special days of the year — Veterans Day. If you get the Star Tribune newspaper out of Minneapolis, turn to the middle of Tuesday's A Section and you'll find a full-page, four-color Macy's ad. The ad has a woman — a very stylish woman, I might add — carrying an American flag like she's some kind of soldier in sensible shoes walking in a parade. The ad is for a "Veterans Day Sale," so said the huge letters scrawled across the lady's midsection. "Don't miss our spectacular 2-DAY SPECIALS November 10 & 11," the ad says. Well, super-hot savings don't come along every day, right? This kind of commercialism is lame at best. Advertising Christmas and Thanksgiving Day sales is one thing, but trying to capitalize on Veterans Day as a way to increase sales is a whole different ballgame. Veterans Day is a day to remember and honor our veterans, the real heroes of this country — you know, the ones who sacrificed (or are currently sacrificing) their lives during times of war? It's a day to celebrate our freedoms, not expand our wardrobe at low, low prices. Veterans Day is not a day to go shopping, unless, of course, you're in the market for an American flag.

 
 

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