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hasBro, wants oven follow-up
December 18, 2012 - Karin Elton
A 13-year-old girl started an online petition urging the makers of the Easy-Bake Oven to make ovens that would appeal to boys. She wanted to buy one for her 4-year-old brother. According to a report from The Associated Press, the purple and pink color scheme was due to be replaced anyway. The company is probably grateful for the publicity.
“Hasbro says it will soon reveal a gender-neutral Easy-Bake Oven after meeting with a New Jersey girl who started a campaign calling on the toy maker to make one that appeals to all kids. McKenna Pope, 13, of Garfield, N.J., got more than 40,000 signatures on her online petition at Change.org and the support of celebrity chefs including Bobby Flay, who backed her call for Hasbro to make a gender-neutral oven and to include boys in the ads. She was prompted to start the petition after shopping for an Easy-Bake as a Christmas present for her 4-year-old brother, Gavyn Boscio, and finding them only in purple and pink. Hasbro invited McKenna and her family to its Pawtucket, R.I., headquarters to meet with its Easy-Bake team, and on Monday, they drove to Rhode Island from New Jersey. During the meeting, Hasbro executives showed off a prototype of their newest Easy-Bake: one that's black, silver and blue.”
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