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Putting the network to work
February 8, 2010 - Deb Gau
I think I’ve already mentioned how I tend to lag behind on some aspects of technology, including “social networking” tools like Facebook. At first it’s fun to go around and see how many people you know are signed on, but after a while you start to wonder what else there is to do besides post candid photos of you and your friends, or play Farmville. Every once in a while, though, you come across something creative enough to remind you what social networking can do.
When I was talking with Ross Taveirne for a business story on Toni’s Depot, he mentioned toward the end of the interview that he had made a Facebook page for the restaurant. The page is updated daily with the lunch specials, and by extension, so are all the people who sign on as fans of Toni’s Depot. It’s a neat idea — the business can communicate with customers without having to program and host its own website, and with things like Facebook’s wall feature, the customers can communicate back. The social part of the network meets the practical part.
None of that is a new revelation, I suppose, but it’s cool to see it applied locally.
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