A downtown boost

Retailers pleased with turnout for Shop About promotion

Photo by Mike Lamb Shoppers taking advantage of the Marshall Downtown Business Association Shop About promotion Thursday night check out deals inside the Sole-mates clothing and shoe store on Main Street.

MARSHALL — Downtown retailers are hoping renewed consumer confidence witnessed during the summer will carry over into the fall and the upcoming holiday season.

“It’s been really good,” Noble Woman Boutique owner Courtney Voorhees said Thursday night. She was especially pleased with a turnout for the Marshall Downtown Business Association’s Shop About event being held this weekend.

The event, which revolves around a Monopoly game board, started Thursday and ends today at the Red Baron Arena & Expo from 4:30 to 6 p.m. Shops will feature the event from 9 a.m. to 4 p.m.

“Crazy Days was very busy. A lot of people came down for that,” Voorhees said. “It’s been really cool to see a lot of — especially going into fall — a lot of people shopping local for back to school, which is huge for Marshall. It’s just great we have enough stores down here to provide a little bit of what people need for effective shopping.”

Overall, consumer confidence has been building nationwide. However, consumers cut back by 0.2 percent in August, according to the Commerce Department. But economists don’t expect that downturn to continue. Neither does Voorhees.

“We will be pretty busy from here on out with Christmas shopping and holiday parties and events. I heard a lot people talking about fall weddings and different things like that,” she said.

Across the street at Sole-mates, owner Jessica Hilgemann was seeing a steady stream of shoppers Thursday for the Shop About as well.

“It’s been pretty steady,” she said. “It’s just fabulous. It (Shop About) helps bring in extra traffic. And, again, it’s just a fun night out reminding people to shop local and we are here.”

Hilgemann bought the business back in May and is pleased with sales so far.

“I love how welcoming the community is to any business owner,” she said.

Voorhees said the Shop About is great opportunity for retailers to get consumers to visit the downtown shops.

“It’s a super fun night. I love it,” she said. “You get to see a lot of ladies that maybe haven’t been out in awhile. It’s the beginning of the season. It’s good to get people in, even though it’s hot out and it’s a great time to be in and get the brand new fall styles.”