Minnwest Bank wins national industry award

Minnwest Bank was one of eight banks honored by the American Bankers Association on Sept. 25 with an award recognizing the nation’s best bank marketing videos. The second annual ABA Bank Marketing Video Awards, presented on Monday evening at the ABA Bank Marketing Conference in New Orleans, featured nearly 300 entries from banks of all sizes nationwide.

“Video marketing is a game changer and a key strategy for customer engagement in today’s digital age,” said Jim Edrington, executive vice president of ABA’s Professional Development Group. “From entertaining to informing to inspiring, this year’s winners took highly creative approaches to tell their story and build brand awareness.”

Minnwest Bank’s video–“Doers Welcome” was a runner-up for Best in Asset (1B-5B) category. The video was recognized for its focus on creativity, execution and overall messaging. A panel of bank marketing experts evaluated the production value, creativity and messaging of all entries. The top six videos for each asset category were then posted on ABABankMarketing.com for public voting, where more than 6,000 voters determined the winners. To view the award-winning and runner-up videos, click here.

The ABA Bank Marketing Conference is an annual gathering of retail bankers, marketers and executives from across the nation to discuss trends and focus on their role in transforming the delivery of banking services to meet the needs and expectations of their customers.