Urban Appeal expands into new location

MARSHALL — You know a business is growing when it expands into larger quarters.

The same is true of Urban Appeal of Marshall, which re-opened just two weeks ago at 901 Southview, having outgrown its old location on East College Drive.

Pairing with a relative to purchase the land immediately behind Hy-Vee, Urban Appeal owners Amy Beernaert and Holly Lamote have increased their stylists and chairs by one each and have added new services to help meet their clients’ needs. Previously, the city chic salon had six stylists for five stations; they are now at seven stylists on six stations.

Their sleek new facility also has two treatment rooms instead of one and a separate manicure room, a full-size reception area and rest room.

Four new services have been added to their menu including Spray Tanning, Facials, Body Waxing and Eyelash Extension.

“I do acrylic nails and hair,” Beernaert said. “Amy does hair and nails, too. We’re excited about the new services, like body waxing.”

With the spacious new facility, the salon could even offer massages some day, Lamote added.

The salon was closed only two business days over the weekend prior to opening in the Southview location.

“We were closed Friday and Monday, and open again on Tuesday,” Lamote said.

“The salon is closed on Saturdays,” Beernaert said. “We work late during the week rather than on Saturdays. Although, we do some weddings and prom on Saturdays.”

In the reception area, clients can browse the retail hair care products which include name brands like Kendra, Bed Head, Sexy Hair, Redden and Fairy Tales Lice Shampoo, which are also used on clients at their stations.

When asked who designed their new shop, Beernhaert and Lamote exclaimed together, “We did!”

“When you’ve been in one place for 20 years, you get to know what you want in the next place,” Beernhaert said.

“We’re really excited about our new location and added services that we didn’t have space for before.”

Beernaert and Lamote both attended Stewart School of Cosmetology in Sioux Falls, South Dakota, before opening Urban Appeal. Beernaert has 20 years of experience in cosmetology, and Lamote has 23 years.

Urban Appeal can be found on Facebook along with style photos and specials for upcoming holidays and events. Anyone with questions or wishing to make an appointment can reach them at the shop number, 507-929-4247.